Is email marketing going to be a high priority for your Business in 2022?
Do you want to know which email marketing software is the best?
Choosing the Best Email Marketing Service can make or break your marketing campaign. We’ll analyze and compare the top email marketing services for Your business growth in this article.
Why is it crucial to pick the best email marketing service?
Email marketing is one of the most cost-effective marketing tactics for small businesses. According to the Direct Marketing Association, email marketing delivers a 4300 percent return on investment (ROI) for firms in the United States.
This is because email marketing is easy to use, provides complete control, and allows you to engage directly with your customers.
It’s vital to understand that the email marketing software you choose has a significant impact on your email marketing success, as they are responsible for ensuring that your emails get delivered.
If you aren’t attentive, you will end up spending a lot more money for fewer marketing alternatives and low email deliverability rates(which causes you to lose even more money).
What Features Must You Look for in an Email Marketing Service?
A smart email marketing tool should have a straightforward user interface that allows you to create highly engaging email newsletters (ideally drag-and-drop editor).
You should be able to send mass emails that are actually personalised and targeted without any effort. Another word for this is marketing automation.
Aside from that, your email marketing service provider should make managing your contact list, grouping people into groups, and tracking the performance of your email marketing campaigns as straightforward as possible.
Most significantly, a reputable email service provider keeps your email campaigns out of the spam folder.
With that in mind, let’s take a look at a few of the most renowned email marketing service companies and see how they perform.
GetResponse Marketing Automation is a solution that allows you to create marketing automation workflows based on client data and behaviour. It’s perfect for personalising marketing experiences, engaging customers, and boosting sales.
This is a simple and inexpensive software that is ideal for sending bulk emails to your target groups. I liked how straightforward the UI was and how specific features helped me to meet all of my requirements.
GetResponse is a fantastic tool for growing your company’s customer base.
It’s an excellent piece of software because it allows you to make your own selections at any time. It offers a variety of different services, making it an efficient online marketing tool.
The programme has a lot of features, and you can set up and test your e-mail campaigns in a variety of ways. You will be able to accurately track your campaigns thanks to the extensive analytics.
GetResponse also come with powerful features like Professional templates, easy design tools, and first class deliverability.
Also You can Promote your business online with an AI-driven, code-free website builder and with Automation Tool You can Bring your customer journey to life with automation flows that grow with you.
This Service offers unmatched customer support with live chat, email, community support, and a vast library of helpful resources with 8 Available Languages.
It is the best email marketing service for small businesses and startups for all of the reasons stated above.
GetResponse has a free-forever plan (no credit card required). And their pricing starts as low as $ 15.58 /month.
ActiveCampaign’s category-defining customer experience automation platform (CXA) is used by over 130,000 organisations in 170 countries to effectively engage with their customers.
For businesses of all sizes, the platform includes 500+ pre-built automations that combine email marketing, marketing automation, and CRM to provide effective segmentation and personalization across social, email, messaging, chat, and text. Over 75% of ActiveCampaign customers take advantage of the company’s 850+ integrations.
Personally, I think it’s a terrific tool for marketers because it’s simple to utilise. It’s simple to segment and track your customers’ behaviour.
Plus, everyone from ActiveCampaign has always been friendly and helpful, not condescending or unclear. It’s wonderful to have software that I enjoy using, that I can trust, and that makes me feel professional.
It’s been fantastic so far. I received three free calls with an Active Campaign Expert to guide me around the platform and help me customise my experience when I initially started.
I’m satisfied with the purchase, and the forms we’ve generated are excellent; I’m pleased with the purchase.
ActiveCampaign has a 14-day free trial. After that their pricing starts as low as $ 29 /month.
3. Constant Contact
Constant Contact is one of the world’s most popular and fastest-growing email marketing services. It’s also one of the most user-friendly email marketing services for beginners.
Easily manage your email lists, contacts, email templates, marketing calendar, and more.
Each subscription includes unlimited emails, easy tracking and reporting, built-in social media sharing options, a free image library, list segmentation, Facebook ads integration, and a thorough Shopify eCommerce integration.
Email Plus memberships also come with advanced capabilities like email automation, drip campaigns, surveys and polls, coupons, online donations, and subject line A/B testing, allowing you to send targeted emails with the highest open rates.
Constant Contact offers unmatched customer support with live chat, phone calls, email, community support, and a vast library of helpful resources.
They offer in-person live seminars across the United States in addition to online training. This enables small business owners to a selection of suitable fundamental of email marketing and uses it to build their company like a pro.
Constant Contact has a 60-day free trial (no credit-card required). After that their pricing starts as low as $ 9.99 /month.
SendinBlue is an SMS and email marketing platform for businesses. They’re one of the most rapidly growing email marketing platforms in Europe.
It’s a straightforward platform with powerful tools for sending aesthetically stunning and engaging emails. Their drag-and-drop email editor is simple to use and perfect for people who are new to email marketing.
SendinBlue includes beginner-friendly marketing automation features, such as the ability to send transactional emails, create workflows for automatic follow-up emails, and segment users.
It might also employ AI algorithms to figure out when the best moment is to send bulk emails, ensuring the highest email deliverability.
It’s offer a completely free email marketing plan unlimited contacts. Their free plan lets you send up to 300 emails per day, but all your emails will have their branding.
For Lite, their paid plans start at $25 per month. You can also add SMS to your account, however the cost will vary depending on how much you send.
They recently upgraded their premium plan to incorporate more advanced tools such as a landing page builder, live chat, sales CRM, and Facebook ad integration. As a result, users now get greater value for their money.
You can also send automatic or transactional emails from your WordPress site using SendinBlue’s SMTP bulk email marketing tool. This isn’t necessary for email marketing campaigns, but it’s a useful tool to have if you have a huge website and want automatic real-time content-based emails.
For eCommerce organisations searching for an omni-channel marketing automation solution, Omnisend is a sophisticated SMS and email marketing service.
They provide one of the most liberal free email marketing plans available, with features like pre-built automated workflows, subscriber segmentation, A/B testing, performance reports, and even SMS + web push notification.
Most other free email marketing plans are limited, but Omnisend is confident in their value proposition, thus their free plan includes almost everything. You’ll need to upgrade to their paid services as your contact list expands.
Omnisend is compatible with a wide range of website builders and eCommerce platforms, including WooCommerce, Shopify, BigCommerce, and others. They also work with a variety of other business applications, including live chat software, help desk services, and more.
The core feature of Omnisend is their pre-built eCommerce marketing automation workflows, which are designed to help you earn more money. Welcome emails, cart abandonment emails, cross-sell emails, and other sorts of communications fall under this category.
Their email builder is easy to use and provides a large variety of email themes, allowing you to create visually appealing campaigns that are consistent with your brand. Once it’s set up, you may personalise the email using their broad targeting and segmentation capabilities.
Many users prefer Omnisend since it has SMS functionality without the need for additional software, and the SMS capability allows you to send messages to 209 countries.
Omnisend free email marketing plan allows you to contact up to 250 subscribers, and their paid plans start at $16 per month.
Final Thoughts: The Best Email Marketing Service
There are dozens of email marketing services available, and we want to help you pick the best one for your business. Our recommendation is as follows:
If you’re a small business, a non-profit, or a new blogger, GetResponse is a great option. Their prices are reasonable, and their customer service is outstanding. Their onboarding team will help you get started with email marketing right away.
If you have an online store or an eCommerce website, we recommend Omnisend since it is the best eCommerce email marketing software available. Personalization and automation are two of their most powerful features.
Any business owner searching for a strong marketing automation platform that incorporates email marketing, SMTP bulk emails, and SMS messaging should choose SendinBlue. Their software is easy to use, and you can manage both email and SMS from a single dashboard. They also offer a generous free plan that may be used indefinitely, making them the best free email marketing software available.
We recommend GetResponse if you’re searching for an all-in-one email marketing solution. Email marketing, live and on-demand webinars, sales tools, live chat, website builder, and more are among the marketing tools they provide. Their free plan is excellent for lead generation because it allows you to store enough subscribers for a beginner.
Email Marketing Service FAQs
We’ve answered a lot of queries after assisting thousands of people in selecting the best email marketing software. Some of the most frequently asked questions about email marketing platforms are answered below.
Q. Is it possible to send bulk emails from Gmail or Outlook?
Yes, in theory. However, your email accounts will be suspended very fast if you do this. G Suite and Outlook aren’t designed for sending large amounts of email. They’re a fantastic way to send professional business emails.
Q. Which is the Best Free Email Marketing Service?
A lot of email marketing services will offer free tiers for limited use. The best free email marketing service is GetResponse because their free-Forever have a Sufficient number of subscribers Limitation.
Q. How much does email marketing cost?
The cost of email marketing will be determined totally by the number of subscribers you have, the total number of emails you send every month, and the email platform you employ. Small businesses should expect to spend between $20 and $300 per month on email marketing if they manage their own campaigns. If you hire an email marketing agency, expect to pay around $500 per month or more.
Q. Is email marketing useful for SEO?
Email marketing has no direct effect on search engine optimization. However, it can help you increase website traffic, which can lead to additional shares and, in some cases, backlinks and mentions.
Google and other search engines use shares and mentions as social signals to rank websites. So indirectly, email marketing can help your website’s SEO rankings.
We hope this article provided you with a thorough overview of the best email marketing services for your company.