How to Create Transactional Emails That Stand Out

How to Create Transactional Emails
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Not every email you send will be about anything exciting, such as a new product line or a planned discount. Account verifications and password resets aren’t likely to get you excited (and if they do, you should perhaps reconsider your social life), but they’re still necessary. According to MarketingCharts, both marketers and respondents believe they play a key role in retaining and engaging customers.

While transactional messages may not require the same level of creativity as promotional emails, there are a few things you can do to make them stand out and, more significantly, improve your clients’ user experience. This article examines the various emails that should be included, as well as the email platforms that may be used to create automated email workflows, from branding to links.

How to Create Transactional Emails That Stand Out:

What’s a Transactional Email?

A transactional email is any email sent by a company to assist a customer or lead with an activity they’ve taken on its website. It can be used to either confirm something, such as an order, or to ask the recipient to perform a task. Unlike bulk emails, they are delivered to a single recipient at a time.

While transactional emails can be used for marketing, they aren’t exclusively employed by marketers. In some areas, however, emails with any promotional material are considered marketing emails and may only be delivered to individuals who have signed up to receive marketing emails. If you’re considering including promotional content in your transactional emails, make sure to double-check this first.

Bulk Emails Vs. Transactional Emails

The number of receivers is the main distinction between bulk and transactional emails. Bulk emails are forwarded to multiple recipients from a single sender. A transactional email, on the other hand, is sent to a single recipient.

Another significant distinction between bulk and transactional emails is that bulk emails are not sent in response to a specific trigger. Instead, you can utilise them at any time to send email marketing messages to your email subscriber list. A transactional email, on the other hand, is sent in response to a trigger, such as a business transaction, and is intended to assist a single client by providing relevant information.

Examples of Transactional Emails

Order confirmations

First, let’s look at the more intriguing sort of transactional email: order confirmations. It’s one of the most common types of emails you’ll (hopefully) have to write, and it contains information on the items, the shipping address, the transaction, and the projected delivery date. In a nutshell, it informs your clients that their order has been received. According to Shopify, order confirmation emails have an average open rate of 70-90 percent. Order confirmations can potentially offer you a perfect opportunity to enhance brand familiarity and introduce some of your other products, given that the average open rate for marketing email campaigns is just approximately 18%.

It’s an excellent idea to offer a link that allows customers to track their orders. This will not only provide your consumers more peace of mind, but it will also help you cut down on follow-up emails concerning the delivery status. Also, keep in mind that this is an opportunity to communicate your business identity while designing this type of email. As a result, make sure to leverage your brand’s colour palette and tone of voice.

Shipping confirmation

Between the time an order is confirmed and the time it is dispatched, a lot can happen. As a result, sending your consumers an email when their item is shipped is an excellent idea. Because customers may have placed multiple orders, it’s recommended practise to give a description of which things were ordered, just like a confirmation email. After all, scanning an image is considerably easier than memorising a long order number.

If you didn’t include a tracking link in the confirmation email, you can do it as part of the shipping confirmation’s finishing touches. You might also simply let them know when they can expect another update on their order.

Delivery confirmation

As a safety measure, you can also add a delivery confirmation to your series of emails. This email will be triggered as soon as the product is delivered to the provided address. Not only will it help to ensure that it was delivered to the correct person, but it can actually also help you to keep the excitement alive for longer. 

The information regarding the transaction, the day and time of delivery, the delivery address, and a link to the receipt are all common items to include in this type of email. You may, for example, include the delivery person’s information. It will not only offer a more personal touch to an otherwise mundane email, but it will also serve as an additional security element.

Password reset/reminder emails

While password reset or reminder emails may not be as exciting as order and delivery confirmation emails, they can still be used to reinforce your brand identity. As a result, be sure to stick to your colour scheme and add a company logo.

Make the call-to-action button stand out and offer information about when the reset link will expire to make it more user-friendly. Aside than that, it’s a rather plain design. The less time you spend on it, the better.

Account creation

The objective of this transactional email is similar to that of password reset emails. Users must confirm their email addresses in order to complete the sign-up procedure. Maintain a professional look and focus on the call to action.

Unusual account activity

While this form of email will be sent less frequently, it is still an important email template to develop for security purposes. You can send it to your clients if there is an unfamiliar login location to encourage them to update their password details. You may also use this as a chance to persuade them to download your software to their other devices in order to avoid future problems.

Unsubscribe

It’s usual practise to send one final email once a subscriber unsubscribes from your email list to confirm the unsubscription was successful. It can, however, be converted into an opportunity to try to persuade the subscriber to join up again with the right approach.

You can do this by having a subscribe button that allows them to subscribe again right away. Alternatively, you can give them the option of simply receiving emails about monthly discounts rather than newsletters, which they may find irrelevant.

Top Email Marketing Platforms for Sending Transactional Emails

With GetResponse, you can send a variety of transactional emails to keep your customers up to date on their orders, from receipts to reminders. It has a number of templates categorised by campaign goals that you may personalise to match your brand’s image. It also provides actionable statistics for tracking crucial email parameters such as bounce rates, email volume, and open rates.

Transactional emails, on the other hand, are only available as a paid add-on to its Max plan. As a result, it’s most likely out of reach for small firms.

GetResponse

How to Create Transactional Emails

With GetResponse, you can send a variety of transactional emails to keep your customers up to date on their orders, from receipts to reminders. It has a number of templates categorised by campaign goals that you may personalise to match your brand’s image. It also provides actionable statistics for tracking crucial email parameters such as bounce rates, email volume, and open rates.

Transactional emails, on the other hand, are only available as a paid add-on to its Max plan. As a result, it’s most likely out of reach for small firms.

Pros
  • This is a simple and inexpensive software that is ideal for sending bulk emails to your target groups. I liked how straightforward the UI was and how specific functionality helped me to achieve all of my requirements.
  • GetResponse is a fantastic tool for growing your company’s customer base.
  • It’s an excellent piece of software since it allows you to make your own selections at any time. It offers a diverse set of services, making it an efficient web marketing tool.
  • The programme has a lot of features, and you can set up and test your e-mail campaigns in a variety of ways. You will be able to track your campaigns effectively thanks to the extensive analytics.
Cons
  • All emails are routed to the promotions section, and there is no way to avoid being lost in the inbox.
  • It appears to be primarily aimed at businesses…so b2c recipients with Gmail or Yahoo addresses will be prohibited. They appear to be very concerned about being taken down if users add emails with a hint of worry.
  • Getresponse does have two issues that I believe they should address. It takes a long time for the page to load.
  • Now I have to block my card in order to avoid the complications that this issue may cause. Customer service was sluggish and ineffective.

Sendinblue

How to Create Transactional Emails

You can choose one of Sendinblue’s 40+ responsive themes or make your own using its drag-and-drop editor. It also includes features that allow you to track the performance of your email campaigns in real time, such as engagement and deliverability statistics.

Sendinblue, like SendPulse, generously includes transactional emails in its Free package. However, the total number of emails that can be sent every day is limited to 300. With subscription options starting at $25 per month, it’s still more inexpensive than some of the other tools if your monthly email volume is higher.

Pros
  • Fantastic contact management, segmentation, and filtering. Capabilities for web tracking and lead scoring in the 21st century.
  • The templates are fantastic and simple to use, with good outcomes on all types of screens – mobile phones, desktop computers, and iPads. It comes highly recommended from me.
  • I like that I can start with a free account while building my business and then scale up when I’m ready and more stable.
  • Overall, SendinBlue has been a terrific experience for what I use it for – it just works perfectly on the backend of all my websites, sending the mail flawlessly.
Cons
  • It’s a disaster and a dreadful experience. Also, the transition from drag&drop to raw HTML is not as seamless as I had hoped.
  • At first, configuring the dedicated IP was difficult, but this was due to our lack of IT skills and a misunderstanding with our web host provider.
  • The CRM features are a little confusing and limiting. There are only a few email templates available.
  • I had some problems sending out targeted emails the first few times and had some trouble making all the initial settings.

SendPulse

How to Create Transactional Emails

SendPulse is another option if GetResponse’s custom price is too high for your budget. You can use it for free if you don’t plan on sending more than 12,000 transactional emails.

You can use it to send transactional emails by SMTP or API, just like GetResponse. You’ll be able to send transactional emails to subscribers from your website, CRM, or other web app if you go with the latter option. It also provides email effectiveness reports, which you can use to track key parameters.

Pros
  • The analysis tools are very useful, and we felt the fact that all previous campaign history is preserved on the site to be especially significant for us.
  • I’m glad I found SendPulse to use for sending emails to my consumers. I own a small health food store and used to utilise my email server to send emails to my customers.
  • It’s incredibly simple to set up and has a beautiful backend site.
  • SendPulse proved to be a helpful tool in the development of a bot to filter the subscribers of my company’s YouTube channel. My staff and I have benefited greatly from the ease with which we can customise anything.
Cons
  • Once you reach 2500, you’ll have to pay, which will come sooner than you think.
  • Filters must be taken extremely carefully. Most communications will be forwarded to spam if I configure mailing in SendPulse wrongly.
  • The support team is ineffective and disrespectful; they pretend to assist but do nothing. Despite receiving an official list of conference attendees, they have stopped our campaign for no apparent reason.
  • It seemed unusual that SendPulse was blocking some of our e-mails, even though they were not spam.

Omnisend

How to Create Transactional Emails

You may send your messages at the most opportune time and tailor their content with Omnisend’s automation workflows. It comprises a variety of transactional emails, such as order confirmations and shipment confirmations, in addition to cart abandonment automations.

While there is a free plan available, it only allows you to send 500 emails each month, which is significantly fewer than the other platforms. On the plus side, SMS marketing for eCommerce is included in the Free plan, making it an excellent option if you want to increase sales through this channel as well. If you’re solely going to use email marketing, the Standard Email package starts at just $16 per month.

Pros
  • I like how easy it is to stay on top of my mailings and automations. The data are well-presented, and the program’s overall format appeals to me.
  • Adding products to your campaigns is a breeze with the product picker, and the default templates not only look excellent out of the box but are also very easy to tweak.
  • Overall, wonderful service, and I’m pleased with how professional the emails were delivered and looked, adding to our brand’s credibility.
  • However, I would recommend this to anyone working in the e-commerce industry. It’s even better than klaviyo, which I thought was great.
Cons
  • It bothers me that I can’t combine several shops onto a single platform.
  • Standard for an email marketing system that uses templates. However, as a designer, I find it aggravating.
  • With monthly expenses, the moving target is a little annoying.
  • As a result, my main source of advertising was shut off before Christmas, making this software ineffective at a time when I most needed it.

Conclusion

Transactional emails don’t have to be used just for marketing purposes, depending on your jurisdiction’s legislation. When done properly, this form of email may be a powerful marketing tool, especially because it has one of the highest open rates. This means you may use it to incorporate any additional information you want recipients to be aware of, such as a limited-time offer.

If you’ve been ignoring your transactional emails up until now, marketing automation is undoubtedly the way to go. Staying consistent is a major difficulty for email marketers, but with templates and triggered messaging, you can ensure that the user experience is consistent across the board.

Frequently Asked Questions

Q. How can I reduce my unsubscribe rate?

The truth is that some email subscribers will always opt to unsubscribe from newsletters. The good news is that only 0.25 percent of subscribers choose to unsubscribe on average. If you have a high unsubscribe rate, strive to make your material less commercial. You might also try sending emails less frequently. If you send an email to a subscriber after they’ve unsubscribed, you can give them the choice of just receiving particular types of communications.

Q. Is it necessary to confirm email addresses?

When you have a new subscriber, it’s excellent practise to send an email to confirm the address. You may enhance your delivery rate and ensure that your email subscriber list has more responsive, active subscribers by taking this extra step to request new subscribers to validate their email address.

Q. Should I use an email marketing platform?

Getting an email marketing platform is a smart option if you need to send a lot of emails frequently. You may automate your email and marketing campaigns with the help of an email marketing platform, making it easier to create interesting emails. Most of these systems also have advanced analytics, which will allow you to keep track of key data such as open rate, click-through rate, and bounce rate, among others. It’s considerably more difficult to optimise your email marketing without this information. Furthermore, some of them provide complimentary plans.

Q. How do I create a professional email address?

It’s advisable to utilise the same domain name as your company’s website in your email address if at all possible. It’s easier to project a professional image if your branding is consistent from the start. So, while using common norms may seem tedious, it’s better to do so when your business is on the line. The line of contact between your company and potential clients should be kept open at all times. As a result, it’s recommended not to send emails from an account to which they won’t be able to respond.

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